תמונה

בסוף אתם תקנו אייפון, פשוט לא תהיה לכם ברירה

יכול להיות שאתם משוגעים על נוקיה, או קונים רק טלפונים של סמסונג. כשהאייפון יצא לאור, כנראה שתצטרכו לחשוב על זה שוב ולהחליף לאייפון.

זה לא קשור לגודל המסך, לרזולוציה של המצלמה או לאורך החיים של הסוללה. תבינו שמעולם לא יצא כאן טלפון בארץ עם כל כך הרבה תוכן ישראלי ספציפי. זה התחיל עם כלכליסט שהיה הראשון להוציא אפליקצייה מיוחדת לאייפון (ועכשיו גם מדור בשם "אייפוניסט" שסוקר תוכנות חדשות), עכשיו גם דה-מרקר בעקבותיו, ובהמשך כל האתרים הישראליים הגדולים עומדים להוציא אפליקצייה ספציפית לתכנים שלהם (ואנחנו יודעים את זה ממקור ראשון). בנק לאומי הוציא, לפי השמועות, מעל מליון שקל כדי לאפשר ללקוחותיו גישה נוחה ומאובטחת לחשבונות שלהם, לאתר מכשירי כספומט, לבקש שיחה עם בנקאי ואפילו לבצע פעולות קנייה ומכירה בשוק ההון – הכל מהאייפון. פלאפון ואורנג' הכריזו שתיהן על תחרויות עם פרסים נאים לפיתוח אפליקציות. אתם יכולים להיות בטוחים ששתי החברות יוציאו הרבה מאוד כסף כדי לשכנע אתכם להוריד ולהתקין את האפליקציות שלהן.

המשפט שנפוץ בארה"ב – There is an app for that יהיה נפוץ גם בעברית: רוצה למצוא איפה החומוס הכי קרוב אליך (עם ציונים וביקורות)? מישהו יכתוב לזה אפליקציה. מפה של נקודות Wi-Fi חינמיות? מישהו ידאג לזה. ההתחייבות של חברות הסלולר למכור 200,000 מכשירים השנה מבטיחה מסה קריטית של מכשירים אחידים עם מערכת הפעלה יציבה ועם חנות התוכנות המפורסמת של אפל שמאפשרת הפצה קלה ופשוטה של עדכונים, וגם (כן) להרוויח כסף מכל העסק.

ראיתם את אורנג' יוצאת בתחרות פיתוח אפליקציות לסמסונג? לא. אולי שמעתם שבנק לאומי משקיע מליון שקל באפליקציה מיוחדת ל-E71, הלהיט הכי גדול של נוקיה? גם לא. אתם מבינים לאן זה הולך? בסוף פשוט לא תהיה לכם ברירה.

Resistance is futile



60 תגובות

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